We recently had the privilege of showcasing Sonic Atlas, our latest World Music VST Sampler and professional-grade Bollywood Music Production Plugin, to one of India’s most respected and influential composers, Salim Merchant of the legendary duo Salim-Sulaiman.
As someone who has shaped modern Indian sound design, his feedback carries immense weight. And his very first reaction left us speechless:
“This is the most unique plugin that I’ve seen in a long time!”
For us, this moment stands as a powerful validation of Sonic Atlas as a next-gen Indian Music Production Software designed for professional creators who want authentic, high-quality world and Indian sounds at their fingertips.
Why His Reaction Means So Much 🌟
Salim Merchant is a celebrated composer and a sonic architect who shaped an entire era of Bollywood and global Indian music.
A Pioneer in Indian Sampling Culture
Long before most producers had access to Indian sample libraries, Salim–Sulaiman were creating them. Their iconic releases, Bollywood Grooves and Bollywood Elements, became global staples, used by producers across continents looking for authentic Indian rhythms, hooks, and textures.
These libraries didn’t just make Indian sounds accessible…
They shaped how the world used them in production.
This is exactly why his reaction to Sonic Atlas holds incredible significance.
Salim Merchant reviews Sonic Atlas
A Composer With Global Influence
Over the last two decades, Salim has:
🎬 Scored dozens of major Bollywood films
🎧 Produced chart-topping non-film music across genres
🌍 Collaborated with international artists & performed globally
🎤 Judged and mentored on India’s biggest music reality shows
🎼 Built a massive catalogue spanning pop, Sufi, electronic, fusion, indie, and cinema
His impact on modern Indian sound design, orchestration, and production is undeniable. When someone with his ear, experience, and cultural legacy speaks, the industry listens.
A True Validation of Our Vision
Having someone who helped shape the Indian sampling ecosystem love Sonic Atlas reinforces what we set out to build, a unique market solution for producers seeking:
- Authentic performances
- Cultural accuracy
- Modern workflows
- Professional-grade sound design
- A complete World Music Sampler with global and Indian coverage
What Got Him So Excited? 🌍
Sonic Atlas is our brand-new World Music VST Sampler, created for producers who want an intuitive, high-quality way to explore global soundscapes and Indian cultural textures.
Each expansion pack is built on:
🎶 Real instruments
🥁 Real performances
🌍 Real cultural flavour
🎛️ Professional-grade recording & mixing
Whether it’s Bollywood strings, traditional folk textures, cinematic percussion, or modern Desi kits, Sonic Atlas delivers a world-class library for global creators and Indian producers alike.
Watch the entire video here: https://youtu.be/j0XpE2EUXgw
⏩ Learn More: www.pitchinnovations.com